Stores Using TikTok Pixel
Verified e-commerce stores using TikTok Pixel, with platform mix, related tools, and sample store data. Verified within the last 90 days.
TikTok Pixel installs are a direct read on which stores are spending on TikTok Ads. 3,840 stores in our index run it — notably fewer than Meta Pixel installs, and skewing heavily toward niches where TikTok has proven ad efficiency: beauty, fashion, consumer electronics, and Gen-Z-targeted apparel. 49% are on Gumroad. Most stores running TikTok Pixel also run Meta Pixel — cross-platform attribution is the norm, not channel exclusivity. The comparable alternatives are Meta Pixel and Pinterest Tag for stores testing broader social platform spend.
Verified stores
3,840
Live in the last 90 days
Top platform
Gumroad
49% of TikTok Pixel stores
Top country
Brazil
419 stores
Top alternative
Meta Pixel
27,031 stores
Platform breakdown
Which e-commerce engines TikTok Pixel stores run on.
- Gumroad 49% 1,887
- WooCommerce 19% 747
- Nuvemshop 19% 738
- Other 12% 468
Alternatives to TikTok Pixel
Tools in the same category that e-commerce stores use instead of TikTok Pixel.
Sample stores using TikTok Pixel
Verified within the last 90 days
48 shown · 3,840 total
Showing more stores using TikTok Pixel from this public segment preview.
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Country
Platform
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Commonly used with
Frequently asked questions about TikTok Pixel
How many stores run TikTok Pixel?
3,840 verified e-commerce stores have TikTok Pixel installed in our index.
What niches use TikTok Pixel the most?
Beauty, fashion, consumer electronics, accessories, and younger-demo apparel brands dominate the cohort.
What are alternatives to TikTok Pixel?
Other social ad pixels on comparable stores include Meta Pixel (27,031 stores), Pinterest Tag (726), and Google Analytics (147,507).
Do stores run TikTok Pixel alongside Meta Pixel?
Almost always — cross-channel attribution is standard for stores spending on both platforms.
Can I identify high-growth TikTok-advertising stores?
Yes — filter this segment by recent lifecycle signals to identify stores recently adopting TikTok Pixel.
Filter all TikTok Pixel stores by country, platform, and buying signals
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