E-commerce Stores in India

Country · ISO IN Region · Asia-Pacific

Verified within the last 90 days. Public preview of verified India storefronts — sign up free to search the full segment.

India's DTC wave is platform-agnostic in a way that few markets are. Of the 2,025 verified Indian stores in our index, WooCommerce leads at 63%, but WooCommerce, BigCommerce, and Indian-native commerce layers (Instamojo, Dukaan, Shiprocket-adjacent checkouts) carry non-trivial share. Storefronts are overwhelmingly English-first (83% in English), with limited Hindi-language localisation at the commerce layer — most Indian DTC brands target the English-speaking domestic segment plus diaspora audiences abroad. UPI is the default payment rail on nearly every checkout. Cross-border shipping runs at 1%, mostly targeting the US and Middle East diaspora. 2% run multi-currency. Verticals lead with Home & Garden (1%) and Food & Beverage.

1% ship internationally · 2% multi-currency checkouts · 68% publish a business email

CMS breakdown

Which e-commerce engines India stores run on.

Vertical breakdown

The verticals India stores concentrate in.

Language breakdown

Primary storefront language across India stores.

  • English 83% 1,685
  • Japanese 9% 180

Sample stores in India

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Frequently asked questions about e-commerce in India

How many Indian e-commerce stores are in Veltima?
2,025 Indian stores have been crawled and verified active within the last 90 days.
What platforms do Indian stores use most?
WooCommerce at 63%, but Indian-native commerce layers like Instamojo and Dukaan carry non-trivial share, and WooCommerce remains common.
Do Indian stores accept UPI?
UPI is the default payment rail on nearly every Indian e-commerce checkout.
Are Indian storefronts in English or Hindi?
83% primarily in English — Hindi-language commerce localisation is still uncommon compared to English.
Do Indian DTC brands export?
1% advertise international shipping, primarily targeting the US + Middle East diaspora. 2% run multi-currency.

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