E-commerce Stores in India
Verified within the last 90 days. Public preview of verified India storefronts — sign up free to search the full segment.
India's DTC wave is platform-agnostic in a way that few markets are. Of the 2,015 verified Indian stores in our index, WooCommerce leads at 63%, but WooCommerce, BigCommerce, and Indian-native commerce layers (Instamojo, Dukaan, Shiprocket-adjacent checkouts) carry non-trivial share. Storefronts are overwhelmingly English-first (83% in English), with limited Hindi-language localisation at the commerce layer — most Indian DTC brands target the English-speaking domestic segment plus diaspora audiences abroad. UPI is the default payment rail on nearly every checkout. Cross-border shipping runs at 1%, mostly targeting the US and Middle East diaspora. 2% run multi-currency. Verticals lead with Home & Garden (1%) and Food & Beverage.
1% ship internationally · 2% multi-currency checkouts · 68% publish a business email
CMS breakdown
Which e-commerce engines India stores run on.
- WooCommerce 63% 1,260
- BaseShop 9% 180
- Shopify 3% 60
- Other 26% 515
Vertical breakdown
The verticals India stores concentrate in.
- Home & Garden 1% 19
- Food & Beverage 0% 10
- Automotive 0% 6
- Other 98% 1,980
Language breakdown
Primary storefront language across India stores.
- English 83% 1,679
- Japanese 9% 180
Sample stores in India
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Frequently asked questions about e-commerce in India
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What platforms do Indian stores use most?
Do Indian stores accept UPI?
Are Indian storefronts in English or Hindi?
Do Indian DTC brands export?
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